I’m a bilingual senior copywriter with 10+ years of experience turning complex ideas into clear, human-centered stories across digital, editorial, brand, and internal channels.
I specialize in:
conceptual development
brand voice + messaging
long- and short-form copy
storytelling for global audiences
creative problem-solving under pressure
elevating technical narratives into emotional impact
Former journalist, longtime corporate storyteller, always led by clarity, craft, and human connection.
Check out some highlights of my work
WindWings: A New Era of Sustainable Shipping
External Storytelling · Sustainability · Multi-Format Content
Helped launch a breakthrough maritime innovation by translating complex engineering into a clear, human story for global audiences.
Play Ball: Crafting the Heart of the Game
Brand Storytelling · Editorial Feature · SEO Optimization
Brought new life to an underperforming story with a fresh narrative, stronger voice, and SEO-driven structure—sharply increasing engagement across channels.
Leading with Empathy in Times of Change
Internal Communications · Leadership Messaging
Delivered the year’s highest-engagement internal story, strengthening trust and connection across teams during organizational change.
SKILLS & CAPABILITIES
Writing & Editing · Concept Development · Brand Messaging · Campaign Ideation · Scriptwriting · Narrative Strategy · UX Copy · AI-assisted workflows · SEO · Content Strategy · Creative Direction Support · Internal Comms · Cross-platform Copywriting